Hi, I’m Gabrielle. I help therapists hand their marketing to
AI.
Former mental health clinician · 14 years in health care · I run my own business on AI employees
Why I’m your person for this
- I don’t walk in with a solution. I start with the interview. I sit with you and the people doing the work, watch how things run, and listen for what’s underneath what you tell me. Only then do I recommend what to change. Health care trained me to observe closely and find the root cause before treating anything, and few professions are as thorough. Functional medicine made it a rule: never prescribe without diagnosing.
- I’ve been in your seat. I worked as a nurse, then in behaviour therapy and as a clinician in mental health and addictions, and later ran my own holistic health and nutrition practice. I’ve carried a full caseload, and I’ve run groups, workshops and retreats. I know what it takes to build beyond one-to-one.
- I build systems, not just marketing. I was part of the team that rebuilt a national mental health program around a recovery model, helping write its curriculum and document its operations manual for accreditation. Workflows and the structure beneath them are how I think.
- I’m a marketer first. I’ve run marketing at a mental health agency and in my own practice, and practitioners have hired me to lead theirs. I know what makes an offer work, how to get found on Google and in AI search, how to build a website that turns visitors into inquiries, and how to keep relationships going. AI is the tool. My experience guides it, so the work is done quickly and done right.
- I run my own business on AI. Upwellery runs on my own AI operating system: a business brain that holds my entire business, with my roles and workflows running on top of it. My content went from at least 12 hours a week to less than 3, and my week from 7 days to 3 or 4. Nothing with a client’s name or story goes into AI, and you approve everything before it goes out.
- I respect the rules you work under. Your professional standards are yours to uphold. I bring best practices and compliance awareness, and we work together so your marketing keeps you in good standing.
I never planned to be the AI person
I’d always told myself I wasn’t a tech person. I spent my career with people, not machines, and marketing came naturally to me: what you sell, who it’s for, how it’s priced, and how you get people to see it. When other practitioners started asking me for help with theirs, that became Upwellery.
Then I hit the same wall you’re hitting. I was running Upwellery solo with a contractor or two, working 7 days a week, with way more to do than help to do it. So I built my help instead, with AI.
First came a business brain that holds everything about how Upwellery works. Then AI employees on top of it, for both sides of the work: the big-picture strategy, and the everyday jobs like content, workflows, and pitches to publications and podcasts. I tested every piece on my own business before I offered it to anyone else.
Now I build the same kind of help for therapists in solo and group practices. AI doesn’t replace the human parts of your work. It gives you time: for the work you crave, for your family and, if you’re anything like me, for being outside in nature.
What I believe
Five things I’ve learned
You don’t have to love marketing for it to work.
Most therapists never signed up for it, and that’s fine. The right systems carry the work, and you step in where your voice matters.
Doing it all yourself isn’t the price of building something.
I believed it for years. It isn’t, and handing work off doesn’t make you any less committed to what you do.
The best marketing still sounds like you.
AI should draft from your ideas and in your voice, then wait for your yes. If it doesn’t sound like you, it doesn’t go out.
Big growth isn’t only for big teams anymore.
The kind of help that used to take a full staff is now within reach of a solo practice.
You can do good and make money at the same time.
You can care deeply about your clients and run a practice that pays you well. You don’t have to choose.
What practitioners say
“I’ve known Gabrielle for many years. She brings great sensitivity, passion and compassion to everything she does. The one thing practitioners hate more than anything is the thought that by owning a practice, we somehow have to market and manage it. Gabrielle takes so much of that stress off our backs, with warmth and simplicity, and it never feels intimidating. We get to devote ourselves to being the natural healthcare practitioners we aspire to be.”
Dr. Joseph Kellerstein, DC, NDNaturopath and Chiropractor · Toronto, Ontario “We hired Gabrielle to lead all of our marketing needs. She is a great motivator, a deep thinker, and an exceptional organizer.”
Dr. Shahram Ayoubzadeh, NDNaturopath · Ottawa, Ontario As featured in
How I can help
Practice Genius
Think of the Practice Genius Audit as a full checkup for your marketing. I find what’s stealing your time, map every job you do, and hand you a plan for what AI takes over, the systems underneath it, and what to do first, so your practice keeps growing with room for your clients, your life and the ideas you’ve been putting off.
Not ready for the full audit? Start with a free 30-minute call. Tell me about your week, and I’ll show you the three things I’d look at first.
Why Upwellery
up·well·ing · the rising of deep water to the surface
In the ocean, upwelling is when deep, nutrient-rich water rises to the surface, and it turns those waters into some of the richest, most alive places there are.
That’s Upwellery for me. It’s a way of being. I believe we’re all here to walk in our purpose, and most of the time, it’s already in us, waiting for room to come up.
Your practice is no different. Your expertise, your way of working, the idea you’ve been dreaming of building: it’s all in you. Clear out the busywork, give it room, and it rises to where clients can see it, choose it and heal from it. If your business has felt heavier than it should, this is where it gets lighter.
Clear the busywork so your best self has room to rise.
Next step
Start your Practice Genius Audit.
Two calls with me, and a plan you keep. We start with the Deep Dive, 90 minutes on how your practice runs day to day. Then, on Your Action Plan Call, I walk you through your Practice Genius Playbook. It takes a week, or two for a group practice, and about 2½ hours of your time.
Have me set up your plan within 30 days and the full audit fee comes off.
Group practices also get the Team Deep Dive. All prices are in USD.
If it isn’t worth it, I’ll refund it.
Questions first? Start with the free 30-minute call above.