The conversion moment: They feel validated—this is real, they're not alone. Now they're asking: "But do you treat MY specific situation?" This section shows them the exact subtypes you work with so they can identify where they fit. Unlike protocol pages (which use simple lists), conditions pages need detailed subtypes to prove specialization and expertise within the condition category.

The data: Pages with condition-specific subtypes convert 18-24% higher than pages with general descriptions. Someone searching for "social anxiety therapy" who sees "Social Anxiety" listed with recognizable symptoms thinks "this person treats my specific type" and books. Someone who only sees "Anxiety Therapy" keeps searching. This is where you prove you're not a generalist—you specialize within this condition.

What you're building: For each subtype you list (3-5 total): Subtype name (clinical term people search for), 2-sentence description (what it feels like + what therapy does), 6-8 symptoms (scannable checklist). Each subtype: 80-100 words. Total section: 250-400 words. Scannable in 30 seconds. High self-selection value.

DO THIS NOW (Set timer: 18 minutes)

Step 1: Choose your 3-5 subtypes (4 minutes)

Quantity rules:

• 3 subtypes: Highly specialized (treat only panic, GAD, social anxiety—nothing else)
• 4 subtypes: Clear specialization within broader area (most common, recommended)
• 5 subtypes: Broader but still focused (treat most presentations)
• Don't go to 6+: Signals generalist, not specialist

Selection criteria—"strongest" means:

1. Highest client volume (what you see most)
2. Deepest expertise (specialized training, best results)
3. Search volume (what people actually search for—check Google)
4. Strategic positioning (what differentiates you from competitors)

Ordering strategy: Lead with your strongest using criteria above. Someone scans top to bottom—first creates strongest impression.

Naming strategy: Use searchable terms. "Panic Attacks & Panic Disorder" (common search) not "Panic Disorder" alone. "Social Anxiety" not "Social Phobia." Check Google autocomplete if unsure.

Write your 3-5 subtype names now.

Step 2: Write section headline (1 minute)

Formula by service type:

• Individual: "[Condition] We Treat" or "[Condition] Disorders We Treat"
• Couples: "Relationship Patterns We Address" or "Issues We Work With"
• Sex therapy: "Sexual Health Concerns We Support" or "Areas We Address"
• Somatic: "Body-Based Presentations We Treat" or "Concerns We Address"

Write yours now.

Step 3: Write 2-sentence descriptions for each subtype (10 minutes)

Formula adapts by service type:

Individual therapy (anxiety/depression):

• Sentence 1: What this feels like viscerally (15-25 words)
• Sentence 2: What therapy does + outcome (15-25 words)

Couples therapy:

• Sentence 1: What this pattern looks like between partners (15-25 words)
• Sentence 2: What therapy does + outcome (15-25 words)

Sex therapy:

• Sentence 1: What this dynamic/experience looks like (15-25 words)
• Sentence 2: What therapy does + outcome (15-25 words)

Somatic therapy:

• Sentence 1: What this feels like in the body (15-25 words)
• Sentence 2: What therapy does + outcome (15-25 words)

Write 2-sentence descriptions for each of your subtypes now. Keep to word counts—descriptions that run long break scannability.

Step 4: List 6-8 symptoms per subtype (3 minutes)

Selection strategy: Mix physical + mental + behavioral. Choose most recognizable (what clients say) over most clinical (DSM language).

Label by service type:

• Individual conditions: "Possible Symptoms"
• Couples patterns: "Common Signs"
• Sex therapy: "Common Experiences"
• Somatic presentations: "Physical Signs"

Format: [Label] — [Symptom 1] · [Symptom 2] · [Symptom 3] · [Symptom 4] · [Symptom 5] · [Symptom 6]

Note the dash after label, symptoms in italics, dot separators between symptoms.

Use real language:

• "Mind going blank" not "cognitive blocking"
• "Replaying conversations" not "rumination"
• "Can't get out of bed" not "anergia"
• "Avoiding touch" not "sexual avoidance behavior"

Symptoms are required (not optional) for conditions pages—they create self-selection and prove expertise.

Write 6-8 symptoms for each subtype now.

4 Complete Examples

Example 1: Individual Therapy (Anxiety)

Anxiety Disorders We Treat

Generalized Anxiety DisorderPersistent worry that feels hard to turn off, even when things seem fine on the outside. Therapy helps you untangle anxious thought loops, build tools to calm your mind, and feel steadier day-to-day.

Possible Symptoms — Racing thoughts · Restlessness · Muscle tension · Difficulty concentrating · Irritability · Sleep disruption · Feeling on edge · Catastrophic thinking

Panic Attacks & Panic DisorderSudden, overwhelming waves of terror—heart racing, can't breathe, convinced something terrible is happening. Therapy teaches you to interrupt panic before it peaks, calm your nervous system in the moment, and reduce the fear of fear.

Possible Symptoms — Heart racing · Shortness of breath · Chest tightness · Dizziness · Nausea · Sweating · Fear of dying · Tingling · Feeling detached from reality

Example 2: Couples Therapy (Relationship Patterns)

Relationship Patterns We Address

Pursue-Withdraw CycleOne partner pursues connection and conversation, the other withdraws and needs space—creating a cycle where both feel more alone. Therapy helps you see the pattern driving disconnection, understand what each partner needs, and find ways to stay close when conflict arises.

Common Signs — One asks for talk, other shuts down · Distance after conflict · Feeling criticized vs. abandoned · More time apart than together · Resentment building · One overfunctions, other underfunctions

Escalating ConflictArguments that start small but quickly spiral into shouting, criticism, or saying things you regret—leaving both partners exhausted and hurt. Therapy teaches you to slow down reactions, repair after ruptures, and address underlying needs instead of surface complaints.

Common Signs — Raised voices frequently · Bringing up past issues · Name-calling or contempt · One or both storming out · Can't resolve anything calmly · Kids notice the tension

Example 3: Sex Therapy (Sexual Health)

Sexual Health Concerns We Support

Desire DiscrepancyOne partner wants more sexual intimacy, the other feels pressured and avoids—sex becomes a source of tension instead of connection. Therapy helps you understand what blocks desire and what facilitates it, remove performance pressure, and rebuild intimacy that feels authentic for both partners.

Common Experiences — One feels rejected, other feels guilty · Sex feels like obligation · Avoiding all touch · Arguing about frequency · Loss of spontaneity · Both tired of the dynamic

Sexual Pain (Dyspareunia/Vaginismus)Pain during penetration that makes sex difficult or impossible—often accompanied by anxiety, avoidance, and relationship strain. Therapy addresses both physical and psychological factors, works with pelvic floor awareness, and helps you reclaim pleasurable intimacy at your pace.

Common Experiences — Pain with penetration · Avoiding sex entirely · Anxiety before attempting · Body tenses automatically · Relationship distance · Feeling broken or abnormal

Example 4: Somatic Therapy (Body-Based Trauma)

Body-Based Presentations We Treat

Trauma Held in the BodyYour body holds tension, pain, or activation that talk therapy hasn't reached—chest tightness, stomach clenching, jaw clenching even during sleep. Somatic therapy works with what your body is holding through sensation tracking and nervous system regulation, helping release what's stored without forcing you to retell trauma stories.

Physical Signs — Chronic tension · Unexplained pain · Digestive issues · Jaw clenching · Startles easily · Always on edge · Fatigue despite rest · Body feels unsafe

Nervous System DysregulationYour nervous system stays stuck in hyperarousal (always on edge) or hypoarousal (shut down, numb)—making it hard to feel safe, present, or connected. Somatic therapy helps regulate your nervous system, increase your window of tolerance, and feel more grounded in your body.

Common Signs — Can't settle or relax · Numb or disconnected · Hypervigilant · Difficulty sleeping · Feeling detached · Chronic fatigue · Emotional flatness · Overwhelm quickly

Why These Work

Every example follows the same conversion architecture: clear headline confirming specialization area, 3-4 detailed subtypes showing depth not breadth, descriptions using "you" language for recognition, symptoms in real language clients recognize, proper labels adapted to service type.

The strategic distinction: Protocol pages use simple lists (PTSD / Complex PTSD / Childhood Trauma) because their conversion barrier is safety/pacing—detailed subtypes would dilute that focus. Conditions pages use detailed subtypes because their conversion barrier is "do you specialize in MY type?"—detailed subtypes prove expertise within the category. Different barriers, different structures.

The description formula adaptation: Individual = visceral feelings ("feels hard to turn off"). Couples = relational patterns ("one pursues, other withdraws"). Sex = interpersonal dynamics ("one wants more, other feels pressured"). Somatic = body sensations ("your body holds tension"). Same structure (what it is + what therapy does), different lens matching service type.

The symptom label variation: Individual uses "Possible Symptoms" (medical framing). Couples uses "Common Signs" (pattern framing). Sex uses "Common Experiences" (normalizing framing). Somatic uses "Physical Signs" (body framing). Label choice reinforces service type positioning and reduces stigma appropriately.

The real language mechanism: "Can't breathe" not "dyspnea." "Mind going blank" not "cognitive blocking." "Avoiding touch" not "sexual avoidance behavior." Real language creates "that's exactly what I do" recognition. Clinical language creates distance. Recognition builds trust faster than credentials.

The outcome realism: "Feel steadier" not "eliminate anxiety." "Understand what blocks desire" not "restore passion." "Increase window of tolerance" not "cure trauma." Realistic outcomes build credibility. Overpromises damage trust.

3 Deadly Mistakes

❌ Mistake 1: Listing too many subtypes (6-8+) instead of showing focused specialization

Listing every possible subtype you could theoretically treat. Anxiety page lists 8 types. Depression page lists 6 forms.

Why it fails: Signals generalist, not specialist. Someone sees 8 anxiety subtypes and thinks "they treat everything = not specialized in my thing." Long lists overwhelm—people skim and miss your actual strengths. Dilutes positioning.

The fix: List 3-5 you actually see most or have deepest expertise in. Lead with your strongest (highest volume, best results, or strategic differentiator). "I treat these 4 well" converts better than "I sort of treat these 8."

❌ Mistake 2: Using DSM criteria language instead of lived experience in descriptions and symptoms

"Persistent depressed mood, anhedonia, psychomotor retardation, feelings of worthlessness." "Recurrent unexpected panic attacks with autonomic symptoms."

Why it fails: Reads like textbook. No recognition. Someone with panic disorder doesn't think "autonomic symptoms"—they think "heart racing, can't breathe, convinced I'm dying." Clinical language creates distance, not connection.

The fix: Write what people actually experience. "Can't get out of bed, showering feels impossible, nothing feels enjoyable." "Sudden waves of terror, heart racing, convinced something terrible is happening." Test: Would your client use these words describing their experience? If no, rewrite.

❌ Mistake 3: Using individual therapy description formula for couples/sex/somatic presentations

Using "feels like" formula for everything. "Pursue-withdraw feels like one person is always chasing and the other is running away." Copying individual therapy structure without adapting.

Why it fails: Couples presentations aren't feelings—they're patterns between partners. Sex therapy isn't individual sensations—it's dynamics. Somatic isn't thoughts—it's body sensations. Formula mismatch creates awkward, forced descriptions that don't resonate.

The fix: Adapt formula to service type. Individual: What it feels like viscerally. Couples: What the pattern looks like between partners. Sex: What the dynamic looks like. Somatic: What it feels like in the body. Same structure, different lens.

Save Your Work

Copy your conditions subtypes into your page draft. You've proven specialization within the condition category. Next section: show them HOW you help with your specific method.

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