Why this section exists: You chose this coaching for conversion-optimized copy. You already had generic copy—it didn't work, didn't convert, no profit. This AI helper can execute faster, but ONLY if you understand the strategy first and captain the output.

The truth about AI: AI is a ship without a captain. It will sail wherever the wind takes it—usually toward generic, flowery, overpromising copy that sounds like every other therapist. AI doesn't know your angle, your voice, or what actually converts. You do. You need to be the captain.

When to use this: After you've completed the coaching and understand WHY each section is structured the way it is. The prompt below references formulas from every section. If you haven't learned those formulas, the AI output will confuse you more than help you.

When NOT to use this: If you're trying to skip the coaching and just get AI to write your page. That's how you end up with generic copy that doesn't convert—the same problem you started with.

Costly Mistakes AI Makes (And How to Catch Them)

AI is trained on millions of therapy websites—most of which convert poorly. It will default to patterns that DON'T work unless you catch and fix them.

Mistake #1: Generic language that could be any therapist

AI output: "I provide a warm, safe, compassionate space for healing and growth where you can explore your authentic self."

Why it's costly: Could be on 10,000 therapy websites. No differentiation. No conversion.

How to fix: Replace with your specific contrarian belief. "Understanding why you're stuck doesn't change anything. Learning how to get unstuck does."

Mistake #2: Missing your unique angle throughout

AI might mention your angle in the hero, then forget it in story, approach cards, and final CTA.

Why it's costly: Inconsistency kills trust. Message must echo from hero → final CTA.

How to fix: Review every section. Does it reinforce your angle? If not, rewrite to weave it in.

Mistake #3: Wrong story structure for your positioning

AI defaults to Structure 1 (Classic Journey) for everyone, even when Structure 3 (Gap Discovery) or 4 (Contrarian) fits better.

Why it's costly: Mismatched structure weakens trust. Personal disclosure when clinical observation would be stronger, or vice versa.

How to fix: Tell AI which structure to use based on your positioning. Don't let it choose.

Mistake #4: Client language replaced with therapist language

AI output: "You experience maladaptive coping strategies and cognitive distortions that impact daily functioning."

Why it's costly: Clinical jargon doesn't create recognition. Client language does.

How to fix: Force AI to use phrases from YOUR intake notes. "You rehearse conversations for days before hitting send" not "you experience rumination."

Mistake #5: Vague "Working With Me" bullets

AI output: "I'll be supportive and create a safe space."

Why it's costly: Doesn't remove specific fears. Too generic.

How to fix: Make every bullet address a specific fear. "You can show up in PJs or straight from the gym—I don't care" not "you can be yourself."

Mistake #6: Too long, too flowery

AI loves paragraphs. It will write 6 sentences when you need 2.

Why it's costly: People skim. Long copy gets scrolled past. Conversions drop.

How to fix: Cut to the formulas you learned. Hero = 2 sentences. Bridge = 3 sentences. Approach cards = 18-20 words. Tight wins.

Mistake #7: No voice—sounds like AI

AI output sounds professional but flat. No personality. No "you."

Why it's costly: About pages need to feel personal. If your copy sounds robotic, people don't trust you.

How to fix: Read it aloud. Does it sound like you talking? If not, rewrite in your voice.

How to Be the Captain: Your Review Process

After AI generates output, you're not done. Now you captain the ship.

Step 1: Check for your angle (5 minutes)

Go through every section. Is your specific angle woven throughout?

Hero mentions it? ✓

Bridge connects to it? ✓

Story explains it? ✓

Approach cards prove it? ✓

Working With Me reinforces it? ✓

Final CTA echoes it? ✓

If any section is generic, rewrite to include your angle.

Step 2: Check for client language (3 minutes)

Search for therapy jargon:

• "maladaptive," "cognitive distortions," "processing"
• "client-centered," "evidence-based," "therapeutic alliance"

Replace all with client language from your intake notes.

Step 3: Check story structure match (2 minutes)

Does the story structure AI used match your positioning?

Personal experience → should be Structure 1 or 2

Clinical observation → should be Structure 3

Challenging industry → should be Structure 4

If wrong structure, tell AI to rewrite using correct one.

Step 4: Check for specificity (3 minutes)

Replace vague language with specific details:

"The area" → Your actual city + state

"I use various approaches" → Name your actual modalities

"You can be yourself" → "You can show up in PJs or straight from the gym"

"I'm supportive" → Specific behavior showing support

AI defaults to vague. You make it specific.

Step 5: Check for voice (3 minutes)

Read the hero, story, and "Working With Me" aloud. Does it sound like you?

If it sounds formal/robotic, loosen it. If it sounds flowery/poetic, tighten it. Match your natural voice.

Step 6: Cut length by 20-30% (3 minutes)

AI overexplains. Cut every section.

Hero should be ~2 sentences, not 4.

Bridge should be 3 sentences, not 5.

Story should be 3-4 sentences, not 7.

Approach cards should be 18-20 words each, not 30.

Tighter converts better.

The Master Prompt

Copy this prompt and fill in YOUR specific information in [brackets]. The more specific your inputs, the better the output.

PROMPT:

PROMPT:
You are an expert copywriter specializing in therapy About page conversion optimization. I need you to write a complete About page following these strategic formulas.

**My Practice Details:**

- Primary service type: [individual therapy/couples therapy/sex therapy/somatic therapy/hybrid]
- My unique angle: [same-week starts + tools day one / trauma-informed + gentle pacing / body-first somatic work / etc.]
- My contrarian belief: [therapy should help this week not eventually / your body knows what your mind doesn't / etc.]
- City: [your city]
- State/Province: [your state/province]
- Credentials: [LCSW/LMFT/LPC/etc. + key trainings like EMDR, EFT, Somatic Experiencing]
- Insurance: [in-network with X, Y, Z / out-of-network with superbills / cash only / sliding scale]
- Session rate: [$XXX individual / $XXX couples]
- Free consultation?: [yes/no]

**My Story Structure:** [Choose ONE: Structure 1 Classic Journey / Structure 2 "I Was You" Mirror / Structure 3 Gap Discovery / Structure 4 Contrarian Position]

**Strategic Requirements (DO NOT SKIP THESE):**

**HERO SECTION:**

- Formula: Choose one that fits my positioning
    - "I built my practice around [belief]"
    - "I don't do [industry standard]. Here's what I do instead."
    - "Most therapists [X]. I do [Y]."
    - "You're [current state]. [Promise/Differentiation]."
- Must state contrarian belief clearly
- Must integrate my angle (same timing/tools/approach as homepage)
- Keep to 2-3 sentences maximum
- More personal than homepage hero (use "I" statements)

**BRIDGE SECTION:**

- 3 sentences using pattern: [Industry problem]. [What happens to people]. [If that's you, transition].
- Names what's broken that led to my belief
- Past tense for industry, present for transition
- No personal "I" statements here

**DOES THIS SOUND FAMILIAR (Recognition):**

- Write 8 behavioral descriptions (not diagnoses) using client language from intake notes
- Mix 2-3 patterns:
    - Pattern A: [Look like] but [feel like] (contrast)
    - Pattern B: [Specific behavior they do]
    - Pattern C: [Role/identity marker]
    - Pattern D: [Relationship pattern]
- Each bullet 15-25 words
- Lead with strongest recognition
- Use "you" language throughout
- If hybrid practice: 4 individual + 4 couples in two columns with connection statement

**HOW I CAN HELP (Philosophy):**

- 2-3 sentences stating my contrarian belief
- Sentence 1: Contrarian belief
- Sentence 2: What I actually do in sessions (concrete examples)
- Sentence 3: Why this matters (outcome)
- Under 50 words total
- Must connect to my approach cards

**MY APPROACH (Principle Cards):**

- Write 3-4 cards, each 18-20 words exactly
- Card 1: Access/Timing (how quickly help starts)
- Card 2: Method (what I focus on in sessions)
- Card 3: Ongoing Work (how progress happens)
- Card 4: Outcome (what they walk away with)
- Cards must PROVE my stated belief
- Headline formula: [What I do] + [Not what others do] OR [Outcome focus]

**MY STORY & CREDENTIALS:**

- Use [specified structure] from my choice above
- Story: 3-4 sentences, 80-120 words
- Past tense for struggle ("I was," "I learned"), present for current work ("Now I help")
- Credential bridge: One sentence "I'm trained in [type], not [what I'm against]"
- List 3-4 credentials that support my stated approach
- Practice details: One sentence stating where/how I see clients
- Total: 125-175 words

**WORKING WITH ME MEANS:**

- Write 8 bullets addressing specific therapy fears
- Use lead phrases: "I won't" / "I will" / "You can" (any ratio)
- Formula: [Lead phrase] + [specific behavior] + [optional context]
- Make every bullet specific, not generic
- Include 1 bold positioning bullet
- Address fears specific to [my service type]

**FEATURED STRIP:**

- List my credibility elements: [list what you have from tiers 1-5]
- Choose headline that fits: "As Featured In" / "You Might've Seen Me In" / "Recognized By"
- Show 3-5 logos/badges

**FINAL CTA:**

- Headline: Direct question under 5 words ("Ready to start?")
- Subhead: Address 3 objections with short answers
    - My client's top 3 objections: [list them]
- Two CTAs: [Primary like "Book Free Consultation"] + [Secondary like "Download Guide"]
- 4-6 micro-trust bullets addressing:
    - Availability (same-week? evenings?)
    - Location/format (in-person city + virtual state)
    - My angle reminder
    - Pricing (actual numbers)
    - Insurance details
    - Consultation info

**CRITICAL EDITING RULES YOU MUST FOLLOW:**

1. **Use client language from my intake notes, NEVER therapy jargon.** Replace "maladaptive coping" with "you say yes when you mean no." Replace "cognitive distortions" with "your mind won't shut off."
2. **Keep everything tight.** Hero = 2-3 sentences. Bridge = 3 sentences. Story = 3-4 sentences. Approach cards = 18-20 words each. No paragraphs in recognition bullets.
3. **Be specific, not vague.** Use actual city/state names. Use my actual angle. Use specific client struggles from intake language.
4. **Weave my angle throughout.** It should appear in hero, story, approach cards, and final CTA micro-bullets.
5. **Sound direct and warm, not flowery or clinical.** No poetry. No jargon. Like talking to a client.
6. **Story structure must match my specified choice.** Don't default to Structure 1 if I said Structure 3.
7. **Approach cards must PROVE my belief.** If belief = tools over insight, cards show HOW I deliver tools.
8. **Working With Me bullets must be SPECIFIC.** Not "I'll be supportive" but "You can show up in PJs—I don't care."

Now write the complete About page following all formulas and strategic requirements above.
END OF PROMPT

‍

After AI Outputs: Your Captain's Checklist

Don't publish AI output directly. Review with this checklist:

✅ My specific angle appears in at least 5 sections?

✅ Hero uses my actual contrarian belief, not generic statement?

✅ Bridge identifies industry problem that led to my belief?

✅ Recognition bullets use client language from my intake notes?

✅ Philosophy statement is under 50 words?

✅ All approach cards are 18-20 words each?

✅ Story uses correct structure for my positioning?

✅ Story is past tense struggle, present tense current work?

✅ Credentials support my stated approach (not random trainings)?

✅ Working With Me has 8 specific bullets removing fears?

✅ Final CTA addresses MY client's top 3 objections?

✅ Voice sounds like me, not AI?

✅ No therapy jargon anywhere?

✅ Actual city + state names (not "the area")?

If yes to 12/14, you're ready to use it. If not, edit until it passes.

The Bottom Line

AI can help you execute faster—but only if you captain the ship. You learned the strategy in the coaching. AI executes based on that strategy. But AI will default to generic unless you force specificity, check for your angle, use client language, and rewrite in your voice.

Use AI to draft. You edit to convert.

Don't skip the coaching and just use the prompt. You'll end up with the same generic copy that didn't convert before—just AI-generated instead of human-written. Same problem, different source.

You chose this coaching for conversion optimization. Let AI help you execute faster, but never let it replace your strategic thinking.

You just completed the entire About Page coaching. All 9 sections + AI helper. Your About page is now a conversion-optimized system that moves people from "I want to know about this therapist" to "I'm booking a consultation."

Ship it. Let it work for you.