‍WEEK 1: ONE-TIME DESIGN SETUP (Designer)

Time: 30-60 minutes | Video 2

Getting Started:

• ☐ Log into Webflow
• ☐ Open your template in Designer
• ☐ Watch Video 2: Designer Setup (start to finish, or use timestamps)

Brand Identity:

• ☐ Change "Koast Therapy" logo text to your practice name
• ☐ Set your primary brand color
• ☐ Set your secondary brand color
• ☐ Set your accent color
• ☐ Choose your font pairing (or keep template defaults)

Global Elements:

• ☐ Update navigation menu items
• ☐ Set global button text ("Book Your Free Consult" or your preference)
• ☐ Update footer practice name
• ☐ Save all changes
• ☐ Preview to see your branded site
• ☐ Switch to Editor for all future work

Image Preparation:

• ☐ Gather 10-15 professional photos (yourself, office, stock images)
• ☐ Have photos ready for: hero image, about page, 3-4 specialty pages

WEEK 2: HOMEPAGE & ABOUT PAGE (Editor)

Time: 3-5 hours

Homepage - Video 3:

• ☐ Hero Section (0:00)
  • ☐ Write headline using coaching hub
  • ☐ Write subheadline
  • ☐ Update primary CTA button text
  • ☐ Update secondary CTA button text
  • ☐ Swap hero image
  • ☐ Add supporting text under buttons
• ☐ Services Overview Section (3:15)
  • ☐ Update section headline
  • ☐ Write service 1 description
  • ☐ Write service 2 description
  • ☐ Write service 3 description
  • ☐ Update button links
• ☐ About Preview Section (6:30)
  • ☐ Write preview bio
  • ☐ Swap your photo
  • ☐ Update "About" button link
• ☐ Social Proof/Statistics (9:45)
  • ☐ Update statistics if using
  • ☐ Add credentials/licenses
  • ☐ Add any badges or certifications
• ☐ Opt-in Form Section (12:20) (if using)
  • ☐ Write opt-in headline
  • ☐ Write opt-in description
  • ☐ Update form button text
  • ☐ Skip this section if not using email list
• ☐ Save and preview homepage

About Page - Video 4:

• ☐ Hero/Intro Section (0:00)
  • ☐ Write intro headline
  • ☐ Write intro paragraph
• ☐ Your Story Section (3:00)
  • ☐ Write your story using coaching hub
  • ☐ Break into 2-3 paragraphs
  • ☐ Add personal but professional details
• ☐ Credentials Section (6:00)
  • ☐ List licenses and certifications
  • ☐ Add education background
  • ☐ Include specializations
  • ☐ Add years of experience
• ☐ Photo Replacement (8:30)
  • ☐ Swap primary about photo
  • ☐ Add secondary photo if template includes
• ☐ Bottom CTA (10:00)
  • ☐ Write CTA text
  • ☐ Check button link
• ☐ Save and preview about page

WEEK 3: CONTACT PAGE & FIRST SPECIALTY PAGE (Editor)

Time: 4-6 hours

Contact Page - Video 5:

• ☐ Contact Form (0:00)
  • ☐ Update form headline
  • ☐ Update form description
  • ☐ Customize form fields if needed
  • ☐ Update submit button text
• ☐ Contact Information (2:30)
  • ☐ Add your email address
  • ☐ Add phone number (if sharing)
  • ☐ Add office address
  • ☐ Add location/service area
• ☐ Office Hours (4:00)
  • ☐ Update availability information
• ☐ Email Notifications (5:30)
  • ☐ Set up form notifications to your email
  • ☐ Test form submission
  • ☐ Confirm you receive test email
• ☐ Thank You Page (contact version)
  • ☐ Customize thank you message
  • ☐ Set expectations for response time
• ☐ Save and preview contact page

First Specialty Page - Video 6:

Choose your first specialty (e.g., "Anxiety Therapy," "EMDR," "Trauma Therapy")

• ☐ Create New CMS Item (0:00)
  • ☐ Open CMS collections
  • ☐ Create new "Specialty" item
  • ☐ Name your page
• ☐ Hero Section (4:30)
  • ☐ Write headline using coaching hub
  • ☐ Write subheadline/description
  • ☐ Swap hero image
  • ☐ Update CTA buttons
• ☐ "What Is [Condition]" Section (7:00)
  • ☐ Write definition/explanation
  • ☐ Use coaching hub for tone
  • ☐ Keep it empathetic and clear
• ☐ Statistics/Social Proof Cards (9:30)
  • ☐ Add statistic #1 (with source)
  • ☐ Add statistic #2 (with source)
  • ☐ OR skip if not using statistics
• ☐ FAQ Dropdowns (11:45)
  • ☐ Write FAQ question #1
  • ☐ Write FAQ answer #1
  • ☐ Write FAQ question #2
  • ☐ Write FAQ answer #2
  • ☐ Write FAQ question #3
  • ☐ Write FAQ answer #3
  • ☐ Add 2-4 more FAQs
• ☐ Treatment Approach Section (14:00)
  • ☐ Describe your approach
  • ☐ Explain what clients can expect
  • ☐ Add treatment modalities
• ☐ Images (16:30)
  • ☐ Swap all placeholder images
  • ☐ Check image sizing
• ☐ Publish CMS Item
  • ☐ Set to published
  • ☐ Preview the page
  • ☐ Check on desktop and mobile
• ☐ Add to Navigation (if needed)
  • ☐ Link page in navigation menu

WEEK 4: ADDITIONAL PAGES & PUBLISH (Editor)

Time: 4-6 hours

Additional Specialty Pages - Video 7:

• ☐ Create Specialty Page #2
  • ☐ Duplicate or create new CMS item
  • ☐ Follow same process as first specialty page
  • ☐ Write all sections
  • ☐ Add images
  • ☐ Publish
• ☐ Create Specialty Page #3
  • ☐ Same process
  • ☐ Write all sections
  • ☐ Add images
  • ☐ Publish
• ☐ Create Additional Specialty Pages (as needed)
  • ☐ Repeat for each specialty you offer

Global Elements Final Check - Video 9:

• ☐ Navigation Menu
  • ☐ Verify all links work
  • ☐ Links go to correct pages
  • ☐ Mobile menu works
• ☐ Footer
  • ☐ Update all footer text
  • ☐ Add social media links (if using)
  • ☐ Check footer navigation links
  • ☐ Verify email addresses are correct
  • ☐ Check phone number
  • ☐ Update office location
• ☐ All CTAs/Buttons Site-Wide
  • ☐ Check every button links to correct page
  • ☐ Contact buttons go to contact page
  • ☐ Booking buttons go to scheduler (if using)
  • ☐ Test all button clicks

Legal Pages:

• ☐ Read disclaimer about placeholder text
• ☐ Note which attorney you need to hire
• ☐ Schedule legal consultation
• ☐ Leave placeholder text until attorney provides copy
• ☐ (Come back later) Replace with attorney-approved text
• ☐ (Come back later) Update "Last Updated" dates

Final Preview:

• ☐ Click through entire site
• ☐ Test all links
• ☐ Check all images load
• ☐ Read all text for typos
• ☐ Test contact form
• ☐ View on desktop
• ☐ View on tablet
• ☐ View on mobile phone

PUBLISHING YOUR SITE - Video 10:

Time: 30-60 minutes

Pre-Launch:

• ☐ One final preview of entire site
• ☐ Make list of any final tweaks
• ☐ Complete final tweaks
• ☐ Have domain ready (purchased from registrar)

Publishing:

• ☐ Publish to Webflow Subdomain (0:00)
  • ☐ Click publish
  • ☐ View live on temporary URL
  • ☐ Test everything works
• ☐ Connect Custom Domain (4:00)
  • ☐ Add your domain in Webflow
  • ☐ Update DNS settings at domain registrar
  • ☐ Wait for DNS propagation (can take 24-48 hours)
• ☐ SSL/HTTPS Setup (6:30)
  • ☐ Enable SSL in Webflow
  • ☐ Wait for SSL certificate (automatic)
• ☐ Test Live Site
  • ☐ Visit your live domain
  • ☐ Test contact form on live site
  • ☐ Confirm form emails come through
  • ☐ Check all pages load
  • ☐ Test on multiple devices

Post-Launch:

• ☐ Set up Google Analytics (optional)
• ☐ Submit to Google Search Console (optional)
• ☐ Add site to your email signature
• ☐ Add site to business cards
• ☐ Update Psychology Today profile with new URL
• ☐ Update insurance directories with new URL

OPTIONAL: BLOG & CLIENT STORIES

Do these anytime after launch

Blog Setup - Video 8:

• ☐ Create Blog Categories
  • ☐ Decide on 3-5 categories
  • ☐ Add categories in CMS
• ☐ Write First Blog Post
  • ☐ Choose topic
  • ☐ Write post
  • ☐ Add featured image
  • ☐ Select category
  • ☐ Write excerpt
  • ☐ Publish
• ☐ Blog Posts 2-5
  • ☐ Add as time allows
  • ☐ Aim for 1-2 posts per month

Client Stories Page:

• ☐ Review HIPAA guidelines
• ☐ Get proper consent from clients
• ☐ Write anonymized case study #1
• ☐ Write anonymized case study #2
• ☐ Add photos (stock images, not real clients)
• ☐ Decide if keeping this page or hiding it

ONGOING MAINTENANCE

Monthly tasks:

• ☐ Check that forms still work
• ☐ Add new blog post (if blogging)
• ☐ Update any changed information
• ☐ Check for broken links

Quarterly tasks:

• ☐ Review and update about page
• ☐ Update credentials if anything changed
• ☐ Refresh photos if needed

Annual tasks:

• ☐ Update legal pages with attorney
• ☐ Refresh homepage copy
• ☐ Review specialty pages for updates

NEED HELP?

• ☐ Video 11: Going Back to Designer (for color changes, etc.)
• ☐ Video 12: Common Problems & Fixes
• ☐ Contact support if stuck

TOTAL ESTIMATED TIME TO LAUNCH:

• Week 1: 1-2 hours (design + image prep)
• Week 2: 3-5 hours (homepage + about)
• Week 3: 4-6 hours (contact + first specialty page)
• Week 4: 4-6 hours (more specialty pages + publish)

TOTAL: 12-19 hours spread over 4 weeks