‍Step 1: One-Time Brand Setup (Week 1 - 30-60 minutes)

You'll start with ONE setup session where you customize your brand in the Designer. Yes, it looks complicated—but you're only doing this ONCE. I'll walk you through it step-by-step in a single video.

In this session, you'll:

• Change the practice name from the template placeholder to YOUR practice name
• Set your brand colors (primary, secondary, and accent colors)
• Choose your fonts (or keep the defaults if you love them)
• Update your navigation menu
• Set your call-to-action button text

Why we do this first: Once these are set, your entire site transforms from "generic template" to "your practice." When you start writing your content next week, you'll be looking at YOUR colors, YOUR name, YOUR brand—which makes the writing process feel real and motivating.

Time commitment: 30-60 minutes, one time only.

Step 2: Switch to the Editor (Week 2 and beyond)

Once that's done, you'll switch to the Editor (which is way simpler) and that's where you'll do all your actual work—writing your pages, adding specialty pages, creating blog posts. The Editor is clean, simple, and you can't break anything.

In the Editor, you'll customize:

• Homepage content (using section-by-section video guidance)
• About page
• Contact page
• Your first specialty page (Anxiety Therapy, EMDR, etc.)
• Additional specialty pages as needed
• Blog posts (optional)

Each page has its own video with timestamps, so you can:

• Watch the section you're working on
• Pause and write your copy (using the coaching hub)
• Fill in that section
• Move to the next timestamp

Why the Editor is easier: You see only the content you need to change—no overwhelming design controls, no way to accidentally break the layout. Just clean, simple editing.

Step 3: Publish Your Site (Week 3-4)

When you're ready (after completing at least your homepage, about page, and one specialty page), you'll publish your site. One video walks you through:

• Previewing your site
• Publishing to your domain
• Testing that everything works
• What to do if something looks off

Think of It This Way:

Designer = Setting up your office once

You arrange the furniture, choose the paint colors, hang your degrees on the wall. It takes an afternoon, but then it's done.

Editor = The daily work you do in that office

You sit down, see clients, write notes, do your actual work. The space is already set up—you just use it.

Timeline:

Week 1: Brand setup in Designer (30-60 min) + gather your images

Week 2: Homepage & About page (2-4 hours)

Week 3: Contact page + First specialty page (2-4 hours)

Week 4: Additional specialty pages + Publish (2-4 hours)

Total time investment: 8-15 hours spread over 4 weeks to have a professional, conversion-optimized website live.

You'll Never Be Alone:

• Video vault: Step-by-step videos for every task
• Coaching hub: Section-by-section guidance for writing every page
• Support: When you get stuck, you can reach out for help

The bottom line: You're not learning web design. You're following a paint-by-numbers system that takes you from template to published site, one manageable step at a time.